AI agents

Agents are models wrapped in a loop that can use tools and pursue a goal. Chatbots answer. Agents try to finish work.

They will quote you, misquote you, and click you. Logs will look like a weird intern. Plan for that intern.

Safety and spend limits are product issues. GEO still decides which brand the intern trusted.

Examples

An agent books travel, then emails a summary that cites your fare rules page.
An agent hallucinates a coupon code. That is not GEO; that is a model failure you still have to service.

Agentic workflows are multi-step loops: plan, tool, observe, repeat. Search is one tool among many.

Models that operate GUIs: click, type, screenshot. Your CSS is now an API, whether you like it or not.

Malicious text that tries to override a model’s instructions. A security issue for agents. Not a GEO growth hack.

Are agents just chat with extra steps? +

The extra steps (tools, memory, retries) are the product. They change what “being visible” means.

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