Apple Intelligence
On-device and Private Cloud Compute assistants in Apple’s ecosystem. Discovery here is app- and OS-shaped, not a public SERP.
You rarely “rank” in Apple Intelligence the way you rank in Google. App intents, App Store text, and public web facts still leak in.
Don’t build a GEO program only for this unless your ICP is iPhone-only and the feature actually cites the web.
Examples
- A summarizer quotes your support page because Safari had it open — not because you won a keyword.
Related terms
AI search is discovery that returns a synthesized answer, not just a list of links. ChatGPT, Perplexity, AI Mode, and Overviews all sit here.
Models that take images, audio, video, not only text. Screenshots of your UI and YouTube reviews become sources.
Spoken queries via phones and speakers. Short answers, local intent, messy ASR.
FAQ
Can I optimize for it like SEO? +
Only loosely: clear public facts, app metadata, and not blocking Apple-related fetchers you care about.
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