Information gain
What your page adds that wasn’t already on the SERP or in the model’s memory: a number, a method, a counterexample.
Paraphrasing the top ten is negative gain. Original measurements are gain.
Reddit anecdotes are gain when they are specific. They’re also biased. Say so.
Examples
- You publish failure rates from your own logs. Roundups steal them. Models cite the roundup. Still, you created the fact — now earn the footnote too with a clear table.
Related terms
Tactics to earn footnotes: original facts, clear entities, crawl access, and being the page people already cite.
Trust at the piece level, not the domain. A great paper on a small site can beat a weak post on a giant one in AI retrieval.
Google’s language for pages made for humans. It also describes what is worth citing: experience, specifics, no empty calories.
FAQ
Is there a 22% lift from original data? +
Maybe in someone’s study. Run your own test. Don’t tattoo their percent on the strategy.
Track this in Reddex
See Reddit threads and AI answers for your brand in one place. Start with a free analysis.
Get started