Microsoft Copilot

AI across Bing, Windows, Edge, and Microsoft 365. Bing visibility and work-document context both matter.

Enterprise buyers may only be allowed Copilot. Sample it.

Citations can follow Bing. Index there.

Examples

Copilot in Edge summarizes your docs from the open tab. Public crawl still needed for cold queries.

AI search is discovery that returns a synthesized answer, not just a list of links. ChatGPT, Perplexity, AI Mode, and Overviews all sit here.

Microsoft’s web index. It has fed various ChatGPT search setups and still matters for Copilot.

ChatGPT is OpenAI’s consumer assistant. For GEO, it is both a memory of the web and, with Search, a live retrieval product.

Same as ChatGPT? +

No. Different UI, often different retrieval, different compliance story. Measure separately.

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