OpenAI

The company behind ChatGPT, GPT models, and several crawlers. A GEO counterparty whether you like them or not.

Read their crawler docs when you set robots.txt. They change names.

Legal fights with publishers change what the models have seen. Your category may shift without you touching a page.

Examples

A licensing deal drops a news source from training. Answers in that niche get weirder. Not your bug, still your monitoring job.

ChatGPT is OpenAI’s consumer assistant. For GEO, it is both a memory of the web and, with Search, a live retrieval product.

OpenAI’s model family name, now casual shorthand for “a chatbot.” The architecture is transformers; the product is ChatGPT.

OpenAI runs several bots: GPTBot for training, OAI-SearchBot for ChatGPT Search, and ChatGPT-User for user-triggered fetches.

Partnership for citations? +

Unlikely for a random brand. Be fetchable and worth quoting.

See Reddit threads and AI answers for your brand in one place. Start with a free analysis.

Get started