Prompt engineering

Crafting inputs to get better outputs from a model. A builder skill. Not how you make ChatGPT name your brand for other people.

Your customers will not prompt-engineer on your behalf. They’ll ask sloppy questions. Track those.

Internal GEO ops can use good prompts for classifiers.

Examples

A CMO asks an agency for “prompt engineering for SEO.” They needed source work. They got a PDF of prompt templates.

Asking a model to reason step by step. Built into many reasoning models now. Users don’t see all of it.

Malicious text that tries to override a model’s instructions. A security issue for agents. Not a GEO growth hack.

Prompt tracking is running a fixed set of real customer questions through AI engines on a schedule and logging who got named.

Best prompt to rank in ChatGPT? +

There isn’t one you put on a page. That’s not how other people’s chats work.

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