Reddit Visibility Score

One number is a compromise. The score mixes volume of posts and comments, sentiment, engagement, which subreddits they live in, and whether AI engines are already citing those threads. It is a dashboard needle, not a credit rating.

A spike can be good (launch AMA) or bad (outage). Always open the sentiment split. PR teams that only watch the score get burned by sarcastic “love this brand” threads.

Unlike karma on a user account, this is brand-level and includes comments you did not write. Lurker-heavy subs can move the score with a handful of loud posts.

Use it next to AI Visibility Score. When both dip, you have a narrative problem. When Reddit dips and AI lags by a week, you are watching the leak in slow motion.

The score is only as good as the keyword list. Track product names, common misspellings, and the insult versions. Missing a nickname means you will “discover” a crisis on Twitter after ChatGPT already summarized it.

Don’t bonus people on the score alone. Bonus on time-to-human on high-reach negative threads, and on whether AI citations of those threads decay after you actually fixed the thing. Vanity spikes from meme subs should be labeled as such.