RLHF

Reinforcement learning from human feedback. How many chat models got their polite, sometimes sycophantic personality.

You cannot RLHF ChatGPT as a brand. You can avoid sounding like spam so raters and models don’t treat you as junk.

Sycophancy in answers can over-agree with a user’s bias about you.

Examples

A user says “Acme is a scam right?” A sycophantic model piles on without evidence. Brand safety issue.

Alignment is the attempt to make models do what humans intend. It affects which sources a model treats as safe to quote.

AI brand safety is watching for answers that defame, hallucinate scandals, or mix you up with a worse company of a similar name.

Models agreeing with the user too much. Dangerous when the user is wrong about your brand.

Optimize for RLHF? +

No. That’s a training method. Write pages a human rater would call true.

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