SEO Guide

robots.txt

robots.txt is the fetch permission file at the site root. AI crawlers read it too. Misconfigure it and you vanish from training, search, or both.

Allow and Disallow are still the language. User-agent groups now include GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider, and whoever launches next week.

Blocking training bots while allowing search bots is a policy choice. Blocking everything and wondering why ChatGPT Search never cites you is a self-own.

robots.txt is not authentication. Clever scrapers ignore it. Real crawlers from big labs usually honor it because they want to stay invited.

Examples

  • A publisher Disallows GPTBot and still ranks in Google. ChatGPT’s memory of them ages like milk. Expected.
  • A SaaS accidentally Disallows /docs for all bots. Perplexity cites a scraped mirror on a random domain. Fix the file.

Related terms

FAQ

Does robots.txt control training rights legally? +

It is a technical signal, not a contract. Lawyers still argue about the rest. For GEO ops, assume major bots obey it and plan accordingly.

Should I block all AI bots? +

Only if you mean to leave the channel. There is no secret “block training, keep citations” switch that works everywhere.

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