AI
Transformer architecture
The neural design behind modern LLMs. Fun at parties with engineers. Not a page-ranking lever.
If a GEO report explains attention heads, the client asked for citations.
Skip unless you sell infrastructure.
Examples
- An audit that starts with “Vaswani et al., 2017.” The robots.txt was the actual issue.
Related terms
Embeddings
Vectors that represent meaning. They power semantic search and RAG. Your page becomes a point in space.
GPT (Generative Pre-trained Transformer)
OpenAI’s model family name, now casual shorthand for “a chatbot.” The architecture is transformers; the product is ChatGPT.
Large language model (LLM)
A neural net trained to predict text at huge scale. GPT, Claude, Gemini, Llama are LLMs. They power AI search.
FAQ
Optimize for transformers? +
No. Optimize for products that use them.
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