Analytics

UI vs API tracking

Chat answers in the app can differ from API completions: tools, memory, browsing, safety, ads.

Track the UI your buyers use. API-only GEO is a lab result.

If you must use API, disable the fantasy that it equals ChatGPT.com.

Examples

API says you never appear. The CEO’s ChatGPT sidebar, with memory of your brand, says otherwise. Different stacks.

An AI API exposes a model to software. Answers via API can differ from the consumer chat UI.

ChatGPT is OpenAI’s consumer assistant. For GEO, it is both a memory of the web and, with Search, a live retrieval product.

Prompt tracking is running a fixed set of real customer questions through AI engines on a schedule and logging who got named.

Which is “true”? +

The one the customer sees. Label your methodology.

See Reddit threads and AI answers for your brand in one place. Start with a free analysis.

Get started