Agentic search
Agentic search is when software plans, browses, clicks, and compares instead of answering in one shot.
ChatGPT Atlas, Perplexity Comet, computer-use agents: they behave like a junior researcher. Your robots.txt, login walls, and cookie banners become UX for machines.
GEO expands from “cite my paragraph” to “can an agent complete a task on my site.” Pricing pages that only live behind a demo form will lose.
Examples
- An agent tries to compare two plans, hits a modal, and quotes a competitor instead. That is an agentic GEO miss.
Related terms
AXO is making a site usable for AI agents that click, fill forms, and complete tasks — not only for human readers and classic crawlers.
Agentic workflows are multi-step loops: plan, tool, observe, repeat. Search is one tool among many.
AGENTS.md is a repo or site file that tells coding or browsing agents how to work with a project: commands, conventions, pitfalls.
Models that operate GUIs: click, type, screenshot. Your CSS is now an API, whether you like it or not.
FAQ
Do I need AGENTS.md on the website? +
If agents should operate the product, give them a machine-readable map. For a brochure site, crawlable HTML and honest pricing may be enough.
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