Agent Experience Optimization (AXO)
AXO is making a site usable for AI agents that click, fill forms, and complete tasks — not only for human readers and classic crawlers.
If an agent cannot see the price without a calendar popup, it will quote a competitor. Login walls, anti-bot puzzles, and content that exists only after JavaScript all hurt.
This is adjacent to GEO but the unit of success is task completion, not a footnote.
Examples
- An agent comparing two SaaS plans bounces off a “talk to sales” gate and cites G2 instead.
- A docs site with a static HTML changelog is easy for computer-use agents to quote.
Related terms
Agentic search is when software plans, browses, clicks, and compares instead of answering in one shot.
AGENTS.md is a repo or site file that tells coding or browsing agents how to work with a project: commands, conventions, pitfalls.
Models that operate GUIs: click, type, screenshot. Your CSS is now an API, whether you like it or not.
Whether a bot executes JS. Many AI crawlers are worse at this than Googlebot. If the article is empty without JS, you are invisible.
FAQ
Is this AEO? +
AEO is about extractable answers. AXO is about letting an agent operate the site. Overlap, different test.
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