AI answer volatility
Volatility is how much the answer moves when you ask the same prompt twice. GEO reports that ignore it overfit noise.
Temperature, routing, retrieval, and A/B experiments inside the vendor all cause wobble. Run repeats. Report ranges.
A one-run “we’re #1 in ChatGPT” slide is fan fiction.
Examples
- Monday’s answer cites you. Tuesday’s does not. Sample size of 1 caused a Slack incident.
Related terms
Prompt tracking is running a fixed set of real customer questions through AI engines on a schedule and logging who got named.
Share of Model is your brand’s share of mentions in AI answers versus a defined competitor set, on a defined prompt set.
Chat answers in the app can differ from API completions: tools, memory, browsing, safety, ads.
FAQ
How many repeats? +
Three is a start for noisy consumer prompts. One may be enough for stable, boring B2B questions. Know which you have.
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