Analytics

AI Overview impressions

Counts of how often an AI Overview appeared for queries you care about. Not clicks. Not citations of you.

Search Console has been catching up in pieces. Read the definition of the metric before you bonus people on it.

An impression with a competitor’s URL in the box is not your win.

Examples

Impressions up, clicks down, your domain not in the citation chips. That is the Overview tax.

AI Overviews are Google’s generated summaries on the results page. They sit above the links and eat clicks.

Google’s free crawl, index, and query tool. Necessary, not sufficient, for GEO.

Zero-click search is when the user gets the answer on the results page or in chat and never visits you.

Where do I see if I was cited? +

Manually, via scraping tools, or via a GEO tracker. Impressions alone won’t tell you.

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