GEO

AI search performance

A rollup of how you do across engines: inclusion, citations, sentiment, traffic assists.

Pick a scoreboard and freeze it. Changing definitions every month is how teams cheat.

Always split by engine.

Examples

  • Performance “up” because you added branded prompts. Don’t.

Related terms

FAQ

North-star metric? +

Category inclusion plus sentiment, with citation rate as the proof metric. Traffic as a lagging bonus.

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