Brand inclusion rate
Brand inclusion rate is the percent of tracked prompts whose answers include your brand at least once.
Binary per prompt: in or out. Easier to explain to a VP than Share of Model. Weaker because it ignores competitors and position.
A 100% inclusion rate on easy branded prompts is a trick. Measure category prompts.
Examples
- “What is Acme?” is 100% inclusion if you exist. “Best tools like Acme” is the real test.
Related terms
Mention rate is how often your brand name appears in the answer text, with or without a link.
Prompt tracking is running a fixed set of real customer questions through AI engines on a schedule and logging who got named.
Share of Model is your brand’s share of mentions in AI answers versus a defined competitor set, on a defined prompt set.
FAQ
Inclusion vs mention rate? +
Inclusion is per prompt (did we appear). Mention rate can count multiple mentions or stay binary — define it in the report footer.
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