GEO

Cited URL rate

How often a specific URL — not just the domain — appears as a citation.

Homepage citations vs docs vs a random 2018 post tell you what retrieval thinks you are.

If the wrong URL wins internally, fix internal links and canonicals, or update the winner.

Examples

example.com/blog/oops-we-were-hacked still gets the footnote. Update it or redirect with a living status page.

The preferred URL when duplicates exist. AI crawlers also waste budget on copies and may cite the ugly one.

Citation decay is when AI answers stop using your page: fresher sources, a retrieval change, or your facts went stale.

Citation rate is the share of tracked prompts where an engine attaches a link to your domain.

Should the homepage win? +

Only for “what is this company.” Product questions should cite docs or PDPs.

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