Click-through rate (CTR)
Clicks divided by impressions. Overviews and chat crush CTR even when you “rank.”
CTR targets from 2018 will make you sad. Split classic results vs AI surfaces if you can.
Low CTR with high inclusion in chat might still be commercially fine. Prove it with pipeline, not nostalgia.
Examples
- Position 1, CTR 8%, Overview above you. The snippet lost to the box.
Related terms
AI-referred traffic is visits that come from chat and answer products. Some show as referrals. A lot show up as direct or brand search.
AI Overviews are Google’s generated summaries on the results page. They sit above the links and eat clicks.
Zero-click search is when the user gets the answer on the results page or in chat and never visits you.
FAQ
Optimize titles for AI? +
Titles still matter for classic CTR and for how chunks get labeled. Write like a human anyway.
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