SEO

Content clustering

Planning pages as a cluster around a pillar. Helps Google and gives retrievers more than one door.

Clusters that are just keyword variations are spam. Clusters that cover real sub-questions are topical authority.

Interlink like a human bibliography, not a spider web of exact-match anchors.

Examples

  • Pillar: “SOC 2 for startups.” Cluster: evidence, cost, timeline, vs ISO, common fail items.

Related terms

Content clusters

The published set of related pages that together say “we cover this subject.” Models notice coverage more than a lone post.
Internal linking

Links within your site. They pass attention to crawlers and humans. Use normal language anchors.
Topical map

A planning artifact: all the subtopics you intend to cover, in a tree. Useful. Easy to turn into a content mill if you fill every node with oatmeal.

FAQ

One URL or many? +

Many when intents differ. One when you’d otherwise duplicate the same answer.

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