Content clusters
The published set of related pages that together say “we cover this subject.” Models notice coverage more than a lone post.
If four pages contradict each other, the cluster hurts. Keep facts in one source of truth.
Reddit wikis are clusters too. Competing with them means being equally complete, not louder.
Examples
- Your cluster never mentions pricing. The Reddit wiki does. Guess which one comparison prompts use.
Related terms
Planning pages as a cluster around a pillar. Helps Google and gives retrievers more than one door.
Topical authority is whether the web treats you as a serious source on a subject, not a one-off article farm.
A planning artifact: all the subtopics you intend to cover, in a tree. Useful. Easy to turn into a content mill if you fill every node with oatmeal.
FAQ
Do clusters raise AI citations 42%? +
Ignore floating percents without a method. Measure on your prompt set.
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