Content decay
Rankings and usefulness fading as facts age and competitors publish. Citation decay is the AI twin.
Update with a real change, visible date, and a note of what changed. Fake “updated” stamps get called out.
Some pages should die and redirect.
Examples
- A 2021 API guide still ranks. It teaches a removed endpoint. Models happily cite it until you kill it.
Related terms
Citation decay is when AI answers stop using your page: fresher sources, a retrieval change, or your facts went stale.
How recently a page was substantively updated. Retrievers like dates. Fake dates are a fast way to burn trust.
Google’s language for pages made for humans. It also describes what is worth citing: experience, specifics, no empty calories.
FAQ
Refresh all posts yearly? +
Refresh the ones that still get crawled, cited, or revenue. Archive the rest.
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