GEO

Content freshness

How recently a page was substantively updated. Retrievers like dates. Fake dates are a fast way to burn trust.

Changelogs and living docs beat ritual blog refreshes.

Reddit has built-in timestamps. That’s one reason threads win on “is it still good in 2026.”

Examples

You change a comma and bump the date. A user on r/SEO posts a screenshot. Don’t.

Rankings and usefulness fading as facts age and competitors publish. Citation decay is the AI twin.

A ping protocol so participating engines fetch changed URLs faster. Bingy. Not a ChatGPT button.

Fetching the live web beyond cutoff. How ChatGPT Search and Perplexity stay current — when they bother.

Does ChatGPT prefer 30-day-old pages? +

Sometimes retrieval does. It is not a law. Unique durable facts still survive.

See Reddit threads and AI answers for your brand in one place. Start with a free analysis.

Get started