Marketing

Conversion rate optimization (CRO)

Improving the site so visitors convert. AI-referred visitors may convert differently — sometimes higher intent, fewer pages.

Don’t apply homepage CRO lessons to a docs citation click. They came for a fact.

Make the next step obvious anyway: trial, price, contact.

Examples

Perplexity traffic lands on a spec table and converts if a “start trial” is next to the table, not in a distant nav.

AI-referred traffic is visits that come from chat and answer products. Some show as referrals. A lot show up as direct or brand search.

Google’s bundle of vitals, HTTPS, mobile, intrusive ads. Agents hate intrusive ads even more than Google does.

Zero-click search is when the user gets the answer on the results page or in chat and never visits you.

AI traffic converts 25–40% higher? +

Treat viral percents as rumor until you see it in your own funnel. Measure.

See Reddit threads and AI answers for your brand in one place. Start with a free analysis.

Get started