SEO

Core Web Vitals

LCP, INP, CLS — Google’s speed and stability metrics. Slow pages also annoy crawlers and agents.

You don’t need a perfect 100 to get cited. You need to not time out.

Giant popups that shift layout hurt humans and computer-use agents.

Examples

  • A 12-second LCP marketing page. PerplexityBot might still fetch HTML. Users and agents bounce.

Related terms

JavaScript rendering for AI crawlers

Whether a bot executes JS. Many AI crawlers are worse at this than Googlebot. If the article is empty without JS, you are invisible.
Page experience

Google’s bundle of vitals, HTTPS, mobile, intrusive ads. Agents hate intrusive ads even more than Google does.
Page speed

How fast the page becomes usable. Timeouts lose crawls. Users and agents leave.

FAQ

Fix vitals or fix content first? +

If you render empty without JS, fix that first. Then facts. Then polish vitals.

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