Domain Authority
Moz’s 1–100 score. A correlation toy. Not an AI ranking factor. Useful only as a rough site-size intuition.
Chasing DA for GEO is cargo cult. Chasing citations of unique facts is not.
A high-DA site full of AI oatmeal still loses to a precise docs domain.
Examples
- You brag DA 62. Perplexity cites a DA 20 GitHub README because it has the flag names.
Related terms
Links from other sites. Still useful for discovery and Google. For AI citations, entity and third-party consensus often matter more than raw link count.
Trust at the piece level, not the domain. A great paper on a small site can beat a weak post on a giant one in AI retrieval.
Topical authority is whether the web treats you as a serious source on a subject, not a one-off article farm.
FAQ
Ignore DA? +
Ignore it as a KPI. Glance at it when buying a domain or spotting spam networks.
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