SEO
Dwell time
How long someone stays after a click. A folk ranking signal. For AI, the analog is “did the chunk actually answer.”
You cannot decorate dwell. You can answer faster.
Agents don’t dwell. They fetch and leave. Write for that too.
Examples
- Users bounce in 8 seconds with the answer. Productive bounce.
Related terms
Answer-ready content
Pages that lead with a direct answer, then proof. Built for snippets, Overviews, and chat extraction.
Bounce rate
Share of sessions that end after one page. A sloppy quality proxy. AI search makes it worse as a KPI because many visits are answer-checks.
Helpful content
Google’s language for pages made for humans. It also describes what is worth citing: experience, specifics, no empty calories.
FAQ
Optimize for dwell? +
Optimize for usefulness. Dwell will do whatever it does.
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