Bounce rate
Share of sessions that end after one page. A sloppy quality proxy. AI search makes it worse as a KPI because many visits are answer-checks.
A high bounce after an AI Overview click can mean they got the fact. Not always a bad page.
Don’t chase bounce with popups. Agents and humans both hate them.
Examples
- Docs page bounce 80%. It answered the error code. Success.
Related terms
How long someone stays after a click. A folk ranking signal. For AI, the analog is “did the chunk actually answer.”
Google’s bundle of vitals, HTTPS, mobile, intrusive ads. Agents hate intrusive ads even more than Google does.
Zero-click search is when the user gets the answer on the results page or in chat and never visits you.
FAQ
Use it for GEO? +
Indirectly at best. Citation and inclusion are the metrics. Bounce is a site-UX hint.
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