Entity home
The one URL that should define the entity. Usually the official site or a section of it, sometimes a Wikipedia page you don’t control.
Make the home boringly complete: what you are, what you are not, names, sameAs.
Don’t let a random blog post outrank your home for your own name without a fight.
Examples
- The entity home 404s during a migration. Models keep the old description for months.
Related terms
The preferred URL when duplicates exist. AI crawlers also waste budget on copies and may cite the ugly one.
Entity SEO is making sure machines can tell who you are: one name, one home URL, same facts everywhere.
Google’s entity box. It influences how people and some AI products describe you.
FAQ
Homepage or /about? +
Either, as long as one is clearly canonical and linked from everywhere. Don’t split the story.
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