Entity SEO
Entity SEO is making sure machines can tell who you are: one name, one home URL, same facts everywhere.
If Crunchbase, Wikipedia, LinkedIn, your About page, and Reddit all disagree on the company name, models will too. Knowledge graphs hate aliases you never declared.
SameAs links, a real Organization schema, a Wikipedia page if you deserve one, and not rebranding twice a year: unglamorous, effective.
Examples
- Acme Inc vs Acme.io vs ACME Tools vs “we’re just Acme now.” ChatGPT picks one at random and invents the founding year.
Related terms
A vendor-ish name for making your entity consistent everywhere so AI systems recommend the right org.
Whether all the public facts about you agree. Incoherent entities get merged, split, or invented.
The one URL that should define the entity. Usually the official site or a section of it, sometimes a Wikipedia page you don’t control.
A knowledge graph stores entities and relations: this company is that org, founded then, aka these names. Search and AI both sip from graphs.
Google’s entity box. It influences how people and some AI products describe you.
FAQ
Do I need Wikidata? +
If you are notable enough, yes, it helps disambiguation. If you are a 12-person SaaS, fix the site and profiles first.
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