Knowledge graph
A knowledge graph stores entities and relations: this company is that org, founded then, aka these names. Search and AI both sip from graphs.
Google’s graph feeds panels and many Overview facts. Other systems have their own. If the graph says you shut down in 2019, chat will too.
You influence graphs slowly: consistent NAP/org facts, Wikidata, Wikipedia when warranted, sameAs, and not spraying six legal names.
Examples
- Two startups with the same name. Without disambiguation, Gemini merges their funding rounds. Entity SEO is the fix.
Related terms
The one URL that should define the entity. Usually the official site or a section of it, sometimes a Wikipedia page you don’t control.
Entity SEO is making sure machines can tell who you are: one name, one home URL, same facts everywhere.
Google’s entity box. It influences how people and some AI products describe you.
A public knowledge base of entities. Editable, cited by graphs, useful for disambiguation if you are notable enough.
FAQ
Can I edit Google’s Knowledge Graph? +
Suggest edits via panels and Search Console tools when available. There is no upload-your-graph button for random brands.
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