Entity salience
How strongly a system associates you with a topic. High salience on “incident response tools,” low on “email marketing,” etc.
You want salience where you sell. Accidental salience (“that outage brand”) is a PR problem.
Topical clusters and third-party mentions move this more than a keyword in the title.
Examples
- You sell payroll. Models associate you with a viral layoff post. Salience, wrong topic.
Related terms
AI brand safety is watching for answers that defame, hallucinate scandals, or mix you up with a worse company of a similar name.
Entity SEO is making sure machines can tell who you are: one name, one home URL, same facts everywhere.
Topical authority is whether the web treats you as a serious source on a subject, not a one-off article farm.
FAQ
Measure? +
Branded-plus-topic prompts and whether you’re named unprompted in topic questions.
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