AI
Machine learning
Algorithms that learn from data. LLMs are a branch. Saying “we use ML” on a startup page explains nothing.
For GEO, you care about the products, not the course notes.
Skip the history lesson on the marketing site unless you sell ML tools.
Examples
- A GEO pitch deck that opens with a neural-net cartoon. The buyer wanted citation graphs.
Related terms
Embeddings
Vectors that represent meaning. They power semantic search and RAG. Your page becomes a point in space.
Large language model (LLM)
A neural net trained to predict text at huge scale. GPT, Claude, Gemini, Llama are LLMs. They power AI search.
RankBrain
Google’s 2015 ML ranking system. History. Not a 2026 lever.
FAQ
Need ML to do GEO? +
No. You need measurement and better pages. Vendors use ML internally. That’s their problem.
Track this in Reddex
See Reddit threads and AI answers for your brand in one place. Start with a free analysis.
Get started