AI
Natural language processing (NLP)
The field of machines dealing with language. LLMs ate most of the marketing conversation. You don’t need an NLP section on a mattress site.
If you sell NLP, be specific about the task.
Old NLP tricks (LSI keywords) as GEO advice are fossils.
Examples
- An agency audit that recommends “add LSI terms for NLP.” Ignore.
Related terms
Embeddings
Vectors that represent meaning. They power semantic search and RAG. Your page becomes a point in space.
Large language model (LLM)
A neural net trained to predict text at huge scale. GPT, Claude, Gemini, Llama are LLMs. They power AI search.
Semantic search
Matching meaning, not only strings. Embeddings made this default. Your synonyms still help the lexical half of hybrid search.
FAQ
Optimize for NLP? +
Write clearly. That’s the whole hack.
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