SEO
Semantic search
Matching meaning, not only strings. Embeddings made this default. Your synonyms still help the lexical half of hybrid search.
Write naturally. Don’t make a thesaurus page.
Product nouns still need to appear.
Examples
- You never say “SOC2” only “compliance posture.” Semantic search might save you. BM25 might not. Put SOC 2 on the page.
Related terms
Embeddings
Vectors that represent meaning. They power semantic search and RAG. Your page becomes a point in space.
Hybrid search
Combining keyword (BM25) and vector retrieval. Many RAG stacks do this. Your nouns and your meaning both count.
Natural language processing (NLP)
The field of machines dealing with language. LLMs ate most of the marketing conversation. You don’t need an NLP section on a mattress site.
FAQ
Keyword research dead? +
The stuffing is dead. The research is not. You still need to know the words.
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