SEO

Passage ranking

Scoring a section, not the whole URL. AI Overviews already behave this way. Your H2 might win while the page “ranks” page 2.

Write sections that can win alone.

Don’t hide the only good paragraph under a “read more” that isn’t in HTML.

Examples

Google cites paragraph 14 of a weak URL. You thought you needed DR80. You needed a better paragraph 14 on a URL people can find.

Chunking is writing sections that still make sense if a retriever lifts 100–300 words and ignores the rest of the page.

AI Overviews are Google’s generated summaries on the results page. They sit above the links and eat clicks.

Retrieving a passage instead of a page. The unit of AI visibility is often the chunk.

Optimize passages how? +

One idea per section, nouns in the heading, answer in the first two sentences.

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