Search Engine Optimization (SEO)
Improving visibility in search. In 2026 that includes classic Google and the AI answers that sit on top of it. SEO did not die. The KPI mix changed.
Technical SEO is still the floor for GEO. Content mills are still a trap.
A healthy program reports ranks, Overviews, and chat inclusion without pretending they are one number.
Examples
- SEO team hits #1. Traffic down because of Overviews. GEO team sees you unnamed in chat. Both meetings needed.
Related terms
AEO is structuring content so an answer engine can lift a clean response — featured snippets, voice, and now chat surfaces that skip the blue-link list.
GEO is the work of getting your brand named, quoted, or linked when an AI engine answers a question — ChatGPT, Perplexity, Claude, Gemini, Copilot, or Google AI Overviews.
Google’s free crawl, index, and query tool. Necessary, not sufficient, for GEO.
FAQ
SEO vs GEO team? +
Same craft, extra scoreboard. Split only if the org is huge. Don’t compete internally.
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