SEO

Search Engine Results Page (SERP)

What Google (or Bing) shows for a query: links, ads, Overviews, packs. Chat is not a SERP, even if it replaced the habit.

Screenshot SERPs in your GEO reviews when Overviews appear. Context for traffic drops.

Don’t call a ChatGPT answer a SERP. You’ll confuse the engineers.

Examples

SERP: Overview plus six links. Your rank 1 is under the fold. CTR tanks. Predictable.

AI Overviews are Google’s generated summaries on the results page. They sit above the links and eat clicks.

Non-link blocks: Overviews, snippets, PAA, videos, maps. They steal clicks and sometimes feed AI.

Zero-click search is when the user gets the answer on the results page or in chat and never visits you.

Optimize for SERP features? +

Yes, the ones your queries still show. Also sample chat. Both.

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