Search intent
Why the query exists: learn, find a site, compare, buy. Chat intent is the same with more backstory in one message.
Misaligned intent is how you rank and don’t convert — or get cited as a definition when they wanted a vendor.
Map prompts to intent before you write.
Examples
- Informational blog cited on a transactional prompt. They needed pricing. You handed a history of the category.
Related terms
The need under the query. “Best CRM” may mean “won’t embarrass me in a demo” or “has a free plan.” Fan-out tries to guess this.
Prompt research finds the questions people actually type into AI assistants — the GEO version of keyword research.
Labeling queries by intent, often with a model. Useful to bucket prompts. Dangerous if the labels are wrong and nobody checks.
FAQ
Four types still valid? +
Roughly. Add “validate what Reddit said” as a fifth if you’re honest.
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