Wire echo
When syndicated copies of the same article flood AI answers, crowding out independent sources — including you.
If your PR goes out on a wire, expect clones. Sometimes they steal your citation.
A unique URL with extra data can still lose to 40 clones. Frustrating. Add something the clones don’t have and wait.
Examples
- A press release reprinted 60 times. Perplexity cites a random regional site’s copy, not you.
Related terms
Whether answers cite a mix of independent sources or the same three domains on loop.
The model blends several sources into one answer. You might be in the blend without a footnote, or footnoted but flattened.
Third-party mentions are brand references on sites you do not own. They drive a large share of AI citations.
FAQ
Stop using wires? +
Use them for distribution, then publish a richer canonical. Don’t let the wire be the only version of the facts.
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