Agentic commerce
Agentic commerce is shopping done by software: find, compare, buy, with a human in the loop somewhere — or not.
Visibility shifts from ads and SEO copy to machine-readable catalog truth. Wrong inventory in the feed becomes a lost order the human never saw.
Reviews and Reddit still influence which brands the agent is willing to consider.
Examples
- A grocery agent refuses a brand because Reddit threads call out shrinkflation.
- A merchant feed missing GTIN gets skipped.
Related terms
AP2 is Google’s proposed way for agents to pay with signed mandates — what the agent is allowed to buy, and on whose behalf.
Product discovery and sometimes checkout inside assistants. Needs feeds, truthful prices, and reviews the model already trusts.
Structured product data assistants use to compare and maybe buy. Cousin of Merchant Center feeds.
FAQ
Is this just ads inside ChatGPT? +
Ads may appear. The bigger shift is agents executing checkout. Feed quality and trust signals matter more than a slogan.
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