Product feeds for AI shopping
Structured product data assistants use to compare and maybe buy. Cousin of Merchant Center feeds.
Price, availability, identifiers, policies. If it’s only in a banner image, it doesn’t exist.
Reviews and Reddit still veto SKUs after the feed gets you on the list.
Examples
- Feed omits color variants. The assistant recommends a rival with a complete feed.
Related terms
Agentic commerce is shopping done by software: find, compare, buy, with a human in the loop somewhere — or not.
Product discovery and sometimes checkout inside assistants. Needs feeds, truthful prices, and reviews the model already trusts.
Google’s product feed hub. Still the spine for Shopping and for some AI shopping answers that drink Google’s catalog.
FAQ
Schema Product enough? +
It’s a start. Marketplaces and Google still want feeds. Do both if you sell SKUs.
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