Merchant Center
Google’s product feed hub. Still the spine for Shopping and for some AI shopping answers that drink Google’s catalog.
Bad feeds (wrong price, missing GTIN) drop you out of machine shopping.
Keep it in sync with the site. Agents will catch mismatches and distrust you.
Examples
- Feed says $49, site says $79. The assistant calls you bait.
Related terms
Product discovery and sometimes checkout inside assistants. Needs feeds, truthful prices, and reviews the model already trusts.
Structured product data assistants use to compare and maybe buy. Cousin of Merchant Center feeds.
Schema is structured data on a page so machines can parse entities, FAQs, products, and articles without guessing.
FAQ
Only Google? +
It’s Google’s tool. Other assistants want similar structured feeds. Don’t maintain six contradictory catalogs.
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