Agentic Commerce Protocol (ACP)

ACP is the OpenAI/Stripe experiment for delegated checkout inside chat surfaces.

If buyers pay inside ChatGPT, your product data and policies have to survive a machine reader. Ambiguous shipping tables will get you dropped.

GEO gets you on the shortlist. ACP-like rails complete the purchase.

Examples

A user says “buy the mid-tier plan.” The agent needs a price, a tax story, and a cancel path.
A site with prices only on a sales call cannot participate.

Agentic commerce is shopping done by software: find, compare, buy, with a human in the loop somewhere — or not.

ChatGPT is OpenAI’s consumer assistant. For GEO, it is both a memory of the web and, with Search, a live retrieval product.

Structured product data assistants use to compare and maybe buy. Cousin of Merchant Center feeds.

Will this replace my storefront? +

Unlikely soon. It adds a channel. Keep the storefront honest; agents will scrape it anyway.

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