AI hallucination

A hallucination is a confident falsehood: fake URLs, fake papers, fake quotes. GEO programs must log them, not only “wins.”

If the model invents your scandal, that is brand safety. If it invents your feature, sales will promise it.

Grounding reduces some classes. It does not delete Reddit mythology.

Examples

ChatGPT cites acme.com/series-b that never existed. Your real /blog/funding-announcement did not get used.

AI brand safety is watching for answers that defame, hallucinate scandals, or mix you up with a worse company of a similar name.

Grounding is tying the answer to retrieved evidence so it hallucinates less. Citations are the visible part.

RAG, browsing, refusal, citations, human review. You mitigate on your bot. Public ChatGPT mitigates on theirs.

Should I correct the model in the chat? +

It helps that user. It does not patch the weights. Publish a correction the crawlers can fetch.

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