GEO
AI search engine optimization
Another name for GEO/AI SEO. If a contract uses this phrase, make them define the KPIs.
Same work: entities, sources, crawl, prompts. Different slide title.
Examples
- An RFP that says ASEO and then asks for more backlinks. Clarify or you will deliver 2016 SEO.
Related terms
Answer Engine Optimization (AEO)
AEO is structuring content so an answer engine can lift a clean response — featured snippets, voice, and now chat surfaces that skip the blue-link list.
Generative Engine Optimization (GEO)
GEO is the work of getting your brand named, quoted, or linked when an AI engine answers a question — ChatGPT, Perplexity, Claude, Gemini, Copilot, or Google AI Overviews.
Large Language Model Optimization (LLMO)
LLMO is the content and entity work that makes it easier for LLMs to retrieve, trust, and quote you.
FAQ
Preferred term? +
GEO is what most buyers search. Use theirs in conversation, ours in measurement.
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