AI search intent optimization
Matching pages to conversational intent: compare, troubleshoot, “is it worth it,” not just head keywords.
Reddit is a goldmine of intent phrasing. Steal the questions, don’t steal the comments wholesale.
One URL per intent cluster. Don’t mash pricing and philosophy.
Examples
- Intent “does it work offline?” needs a yes/no and a limitation. A brand film does not satisfy it.
Related terms
The need under the query. “Best CRM” may mean “won’t embarrass me in a demo” or “has a free plan.” Fan-out tries to guess this.
Prompt research finds the questions people actually type into AI assistants — the GEO version of keyword research.
Why the query exists: learn, find a site, compare, buy. Chat intent is the same with more backstory in one message.
FAQ
Is this just search intent? +
Same idea, longer queries, more constraints in one sentence. The old four-bucket model still roughly works.
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