GEO

AI Share of Voice

Marketing-speak for [[share-of-model|Share of Model]]. If you say SOV in an AI meeting, define the denominator.

Classic SOV is paid/earned media. AI SOV is mentions in answers. Don’t mix the budgets in one chart without a footnote.

Examples

PR reports 40% SOV in trade press. GEO reports 12% Share of Model. Both can be true.

Brand inclusion rate is the percent of tracked prompts whose answers include your brand at least once.

Mention rate is how often your brand name appears in the answer text, with or without a link.

Share of Model is your brand’s share of mentions in AI answers versus a defined competitor set, on a defined prompt set.

Which term to use? +

Share of Model when you mean prompts. Share of voice when you mean media. Your CFO will thank you.

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