SEO

AMP (Accelerated Mobile Pages)

Google’s old fast-pages format. It is not an AI ranking booster. Core Web Vitals and real HTML matter more now.

If you still maintain AMP for nostalgia, fine. Don’t add it for ChatGPT.

Duplicate AMP URLs can split citations. Canonicalize.

Examples

An AMP URL gets cited with uglified content. The canonical article was better. Fix canonicals.

The preferred URL when duplicates exist. AI crawlers also waste budget on copies and may cite the ugly one.

LCP, INP, CLS — Google’s speed and stability metrics. Slow pages also annoy crawlers and agents.

Google’s bundle of vitals, HTTPS, mobile, intrusive ads. Agents hate intrusive ads even more than Google does.

Kill AMP? +

If it costs engineering and adds duplicates, yes. If it still serves a real audience, keep it tidy.

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