Analytics
Answer position
Where your brand sits inside an AI answer: first named, buried in a list, or used as a cautionary tale.
Presence is not prominence. Being fourth in a list of five is closer to a loss than a win.
Log position as an ordinal when you can parse it. Don’t fake precision on messy prose.
Examples
- ChatGPT names a rival, then “alternatives include you.” That is position: consolation.
- A one-brand answer is position 1 by default — check if the prompt was branded.
Related terms
Brand inclusion rate
Brand inclusion rate is the percent of tracked prompts whose answers include your brand at least once.
Mention rate
Mention rate is how often your brand name appears in the answer text, with or without a link.
Share of Model
Share of Model is your brand’s share of mentions in AI answers versus a defined competitor set, on a defined prompt set.
FAQ
Is position 1 always best? +
If the sentence is negative, no. Sentiment first, then slot.
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